Writing about the engineering decisions behind the products we ship — what worked, what didn't, and the tradeoffs nobody talks about. No thought leadership, just lessons we paid to learn.
The journey from a working LLM prototype to a system you'd put your name on is longer than most teams expect. Here's the playbook we use to avoid the seven failure modes that kill AI products before launch.
Read the articleWhen React Native is the right call, when Flutter wins, and when going native is the only sane choice. A framework for deciding without religion.
Read more →The actual audit checklist we run on bloated cloud bills — what to look at, in what order, and which "obvious" fixes will quietly cost you.
Read more →A pattern catalog from recent audit reports: the categories that keep recurring, the tools that catch them, and the ones that still slip through.
Read more →Five years in. The trade-offs, the tooling tax, the things we'd re-evaluate, and why — for our work — the answer keeps coming out the same.
Read more →A pragmatic playbook for engineering and product teams who need real user signal — without the budget for a research team or the time for a six-week study.
Read more →Why we don't run sprints, what we do instead, and how it makes us ship faster — with less management overhead and fewer status meetings.
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